Contemporary Living in St John’s Wood  A Project By: Zulufish Private Residential Interior Design – St John’s Wood, London  Set on a quiet residential street in St John’s Wood, this substantial townhouse already had scale and presence. What it lacked was cohesion. The interiors felt disconnected from one another and from the way the family lived day to day.  The brief was to create a home that felt generous but grounded. Sophisticated without being formal. Every space needed to support both everyday routines and larger social gatherings, without feeling overstated.  Zulufish approached the project by refining the layout first. Once the flow worked, the materials and detailing followed naturally.  Reworking the Lower Ground Floor  The most significant transformation took place on the lower ground floor. Previously underused and divided, it has been opened up into a calm, sociable family level.  The kitchen sits at the centre of the space, designed to feel structured yet welcoming. Cabinetry is tailored and precise, but softened through warm finishes and layered lighting. A large island anchors the room and creates a natural gathering point.  Full-height glazing strengthens the connection to the garden, allowing natural light to filter deep into the plan. The boundary between inside and out feels considered rather than abrupt.  Every element … Continue reading A House With Presence, Ready For Change