Permanent exhibition marks 200 years of Clarks at new Shoemakers Museum in Somerset By: Nissen Richards Studio Nissen Richards Studio has created the permanent exhibition and graphic design, branding, wayfinding and shop design for Shoemakers Museum, a brand-new visitor destination opening this month in the heart of Somerset. The practice was also the museum’s interpretation specialist, creating the text for the exhibition’s content, in close collaboration with the curatorial team. The museum has been created to celebrate 200 years of shoemaking by Clarks and is located in Street, the village where the company was first formed. Background The ambitious visitor centre project was initiated in 2022 by the Alfred Gillett Trust with the aim of creating a destination attraction whose opening would coincide with the bicentenary of Clarks and tell the fascinating story of the company’s Quaker founding brothers Cyrus and James Clark, as well as highlighting the ongoing relationship between the company, the village and its people. Shoemakers Museum also recounts the rich industrial history of shoemaking itself, displaying for the first time many of the amazing archive artefacts held by the company which illustrate the manufacturing and global retail / marketing story behind the Clarks brand, which helped … Continue reading Designing Heritage: The Clarks Story Unfolds