Resitality and Hotelification will define future suburban BTR An Article By: Justine Edmonds, Director, BTR at LRG. Feature Provided By: PNPR  Build to Rent (BTR) has come a long way since its inception, evolving beyond its urban roots to embrace what we at LRG Group refer to as BTR suburban communities (aka SFH or suburban BTR). As it does so, the sector is increasingly drawing inspiration from the hospitality industry. This shift is redefining the BTR landscape, offering not just homes, but a seamless, service-led lifestyle that meets the evolving needs of modern renters. The concept of ‘hotelification’ refers to the adoption of hotel-like services and amenities within other real estate sectors, particularly residential and office spaces. It embodies the move towards high levels of service, convenience, and flexibility, with features such as concierge services, on-demand maintenance and shared lifestyle amenities becoming the norm. In the context of BTR, hotelification is transforming the traditional rental experience, enhancing customer satisfaction, and driving long-term tenant retention. Resitality is an evolution of hotelification, blending the best aspects of residential living with the service-oriented approach of hospitality. It goes beyond simply providing hotel-style services in rental properties; it integrates a community-focused approach, elevating the … Continue reading The Rise Of Suburban Build To Rent