The Built Environment Network

Visualising Craft and Context Before a Brick Was Laid

May 6, 2025

Edgehill – Visualising Craft and Context Before a Brick Was Laid

By: Wizard Vizuals

Wizard Vizuals were commissioned to produce a series of CGIs for an Arts & Crafts-style home designed by Anderson Orr Architects, with interiors by Lewis Knox and landscaping by Portus & Whitton.

Set in Shropshire, the project was designed as a luxury replacement dwelling, but the owner decided to sell the land before construction began. Our role was to translate the detailed design intent into a series of visuals that communicated the scope and quality of the project to prospective buyers.

We worked closely with the design team to model the exterior’s intricate details—bonnet-hipped roofs, bespoke brick coursing, leaded windows, and local stone quoins—and to create realistic renderings of the landscape designed by Portus & Whitton, including Corten steel water features and bespoke railings. Aerial drone photography was commissioned and used to create photomontages that not only anchored the home in its setting but also emphasised its proximity to a highly sought-after school.

Internally, we captured the spaces envisioned by Lewis Knox Interiors, from a basement garage with turntable to a private spa-like swimming pool and penthouse suite. Every detail was designed to reflect the high-quality materials and finishes chosen, ensuring the final CGIs communicated the luxury and livability of the home. The visuals were key to supporting the project’s marketing, helping buyers understand its true potential before construction even began.

Looking back, working on Edgehill was an exciting opportunity to showcase not just the design’s ambition, but also the collaboration between the architect, interior designers, landscape architects, and ourselves.

It was a chance to bring a vision to life in a way that was both immersive and true to the high standards of the design team, ultimately contributing to a highly successful marketing campaign that reflected the home’s luxury and unique qualities.

 

We are proud to feature and promote in our architecture magazine: Edgehill – Visualising Craft and Context Pre-Build

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