From Projects to Clients: The Architect’s Path By: Maja Kovacic-Kalra You focus on great designs. Finished projects that you promote to get more clients and more projects. But what if attracting dream clients wasn’t just about what you’ve built, but also about guiding clients at every stage: before they’re ready, while they’re exploring, and when they decide? Let me explain. As an architect, you want potential clients to see how your services solve their problems so they hire you. But just asking “Hire me” usually doesn’t work right away. Asking a client to hire you is about building a relationship first. At any one time, only a small percentage of people are ready to hire an architect. Around 3%. Another 6% are considering their options. That leaves 91% who aren’t ready yet. If you only focus on the 3% who are ready today, you’re ignoring the majority of your future clients. But when you show up for the 97%, building relationships, educating them, and showing you understand their problems, you’ll already be the obvious choice when they are ready. Here are the three stages many potential clients move through before they commit, and what you can do at each stage. Stage … Continue reading Attract Clients Without Feeling Pushy