Your website says you’re a good architect. Does it say why someone should hire you? Hi, I’m Maja Kovacic-Kalra of Architect & Marketing Picture the person on the other end. It’s late. They’ve got three tabs open and a knot in their stomach. This is the biggest spend of their life and they’re terrified of getting it wrong. They land on your site and find projects, awards, and a paragraph about your process. But they’re not a fellow architect admiring the detailing. They’re a homeowner with a question and that knot. And nothing on the page answers it. I write the words that do. And every month your site talks about you instead of them, that person closes the tab and calls the practice that sounded clearer. More human. This is for you if: You have spent years designing work you are proud of, but your website sounds like every other practice. Your site reads like a list of services, not a reason to choose you. You have tried writing it yourself and it came out formal, full of jargon, written for the wrong reader. Here is what changes. That homeowner reads your project story and sees their own home … Continue reading Your Work Is Clear. Is Your Copy?