Super Vettura / Koenigsegg Car Showroom
A Project By: Paul Treacy Architects
Location: Sunningdale UK
Project Summary:
Paul Treacy – Design Director at Paul Treacy Architects – London designed a unique and dynamic Architectural concept for a new super car showroom in Sunningdale, Berkshire UK which opened its doors to the general public last weekend.
Project Details:
Paul Treacy Design Director at Paul Treacy Architects designed the Architectural concept and led the design development from RIBA stages 0 to 4. SuperVettura is the official UK dealer for Koenigsegg and are specialists in the international sale of rare hypercars and exclusive supercars in the UK . The iconic , Innovative and minimalist interior of the Super car showroom was designed and developed following extensive research and analysis into how users and visitors engage with automobiles today, and how technology has evolved to enhance user experience in the car sales industry. The new showroom has been designed to innovatively and dynamically showcase these iconic super cars in situ but also the design of the showroom space pays close attention to the process , journey and client experience as part of the experience to acquire one of these exclusive super cars.
Quote by Paul Treacy – Design Director PTA
“ The Architectural Concept was designed to generate a dynamic and vibrant but minimalist interior space where the “ Super car was the star “ . The Unique Concept design was developed to evoke a museum like space where the cars were presented as artistic objects in a modern free flowing but very functional environment “ . The connecting organic shaped two storey atrium was central to the design concept which connected both levels and flooded the central car showroom space with natural light and provided visual connectivity between both levels of the showroom . A feature central staircase and the centre feature piece – a dynamic unique circular car lift to transport the super cars between levels was placed in the heart of the space to showcase the super cars upon entry to the New Showroom “ .
